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Analyzing the Competitive Position of a Company (PowerPoint PPT)
PowerPoint (PPT) 18 Slides FlevyPro Document
DESCRIPTION
Some of the tools already touched on in previous decks can also be used to establish an organization's competitive position. In this guide, we will look at some of the other tools and frameworks we commonly use:
• Competitive / Company Profiling
• Market Attractiveness vs. Business Strength Matrix
• Ratio Analysis
This PPT dives deep into the analytical problem-solving process, guiding you through each critical step from defining issues to developing actionable recommendations. The structured approach ensures that you gather and analyze data effectively, leading to insightful conclusions. This is not just a theoretical guide; it provides practical frameworks and methodologies that can be directly applied to real-world business scenarios.
Competitor profiling is a key focus, offering a comprehensive assessment of a company's performance relative to its competitors. The document outlines essential elements such as background information, organizational structure, key financials, and market positioning. These profiles enable you to identify strengths, weaknesses, and strategic opportunities within your industry, providing a solid foundation for competitive analysis.
The market attractiveness vs. business strength matrix is another powerful tool included in this guide. This matrix helps you compare the performance of different businesses within their markets, offering visual representations and actionable insights. By positioning businesses according to market attractiveness and business strength, you can make informed strategic decisions that drive growth and competitive advantage.
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Source: Best Practices in Market Analysis, Competitive Analysis, Ratio Analysis, Company Analysis PowerPoint Slides: Analyzing the Competitive Position of a Company PowerPoint (PPT) Presentation, LearnPPT Consulting
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